How Haven Helps Protect Your Products on Amazon
Amazon offers incredible opportunities for brands to grow, but it also comes with risks. With millions of third-party sellers, the platform has become a prime target for counterfeit products and unauthorized listings. For brand owners, this not only damages revenue, but can also tarnish years of hard-earned reputation. That’s why fighting counterfeits and unauthorized activity is at the core of what we do at Haven Distribution.
Counterfeit goods don’t just undercut sales, they erode trust. Consumers purchasing what they believe is your authentic product may end up receiving cheap knock-offs, expired goods, or items without proper packaging or warranties. When that happens, the customer rarely blames the rogue seller, they blame the brand.
Negative reviews pile up, your search ranking suffers, and worse yet, loyal customers may never return. Brands that ignore counterfeits risk long-term damage to their image and customer base. That’s where proactive brand control becomes critical.
What We Do to Protect Your Brand
At Haven Distribution, we take brand protection seriously. We don't wait for problems to arise, we actively work to prevent them. Here’s how:
1. Monitoring for Unauthorized Sellers
We continuously scan the Amazon marketplace for sellers listing your products without permission. If we detect an unauthorized seller, we investigate the source and take appropriate steps, whether through Amazon’s internal reporting systems or through direct enforcement support from the brand.
2. MAP Enforcement
Pricing matters. Not only for your bottom line, but for brand value. If your product appears at widely different price points from seller to seller, it creates confusion and signals to customers that your brand isn’t in control.
We won't just check once and move on. Haven Distribution monitors MAP (Minimum Advertised Price) compliance on continuous weekly rotations. Our system flags sellers that violate MAP, and we work with you to ensure pricing stays within approved guidelines, preserving your brand’s perceived value and retail partnerships.
3. Ensuring Brand Standards
It's not just about price, product presentation matters, too. We review listings to make sure every seller is complying with your brand’s visual and messaging standards. This includes checking imagery, product titles, bullet points, descriptions, and A+ content. If something is off, we alert the brand and take action where possible.
We believe your brand should look as premium online as it does in-store, and we help make that happen across every listing.
Final Thoughts
In today’s e-commerce world, brand protection is no longer optional, it’s mission-critical. Whether you're a small niche brand or an established leader, keeping your Amazon presence clean, consistent, and counterfeit-free is essential for long-term growth.
With Haven Distribution by your side, you don’t have to fight this battle alone. We bring the tools, the experience, and the vigilance your brand needs to stay protected and profitable.